Dheeraj Sharma, a renowned academician, has left an indelible mark on Indian management education. Known for his interdisciplinary research, ethical focus, and global teaching experience, Prof. Sharma's academic legacy—particularly at IIM Ahmedabad—continues to inspire future leaders. Now serving as the Director of IIM Rohtak, he brings with him a foundation built on rigorous scholarship and a deep commitment to value-driven learning.

Research Excellence Rooted in Real-World Relevance
During his tenure at IIM Ahmedabad, Dheeraj Sharma emerged as a pioneering voice in areas that blended marketing theory with behavioral insights and international business strategy. His scholarly work bridged the gap between data analytics, psychology, and market dynamics.

Key focus areas included:

Global and cross-cultural marketing

Brand behavior and customer psychology

Workforce motivation and leadership behavior

Ethics and corporate social responsibility

Evolving trends in digital and social media marketing

What made Prof. Sharma's research stand out was not just its depth, but its applicability across continents — with published works influencing thought in North America, Europe, and Asia. His active affiliations with global academic associations like the American Marketing Association and Academy of Marketing Science further reinforced his global academic stature.

Championing Education That Builds Character
Prof. Dheeraj Sharma’s philosophy of education has always been broader than technical instruction. At IIM Ahmedabad, he advocated for a pedagogy that developed both intellect and integrity. He believed that business leaders must be equipped not just with strategy but with resilience, empathy, and a sense of ethical responsibility.

His approach to teaching embedded soft skills such as:

Emotional resilience in leadership roles

Ethical decision-making in high-stakes environments

Entrepreneurial mindset as a life skill

Reflective thinking for long-term vision

These values continue to shape his leadership at IIM Rohtak, where he is building a new generation of leaders equipped to thrive in a dynamic and complex world.

Academic Influence Through Editorial and Thought Leadership
Beyond teaching and research, Prof. Sharma played a significant role in shaping marketing scholarship globally through his editorial leadership. His contributions helped redefine contemporary marketing discourse by integrating cultural, behavioral, and ethical dimensions into mainstream theory.

Editorial roles included:

Associate Editor, Journal of Marketing Channels

Editor, Academy of Marketing Science Proceedings

Editor, Cultural Perspectives in Marketing

His editorial stewardship allowed him to guide emerging voices in the field and push academic boundaries toward more socially relevant business research.

Global Perspective, Indian Roots
Having taught in universities across Canada, the United States, Europe, and Asia, Prof. Dheeraj Sharma brought global best practices into the Indian context. At IIM Ahmedabad, he mentored a diverse set of students and encouraged them to explore cross-border business strategies, multicultural sensitivity, and glocal thinking — thinking globally while solving locally.

His cross-national teaching style helped students:

Analyze international case studies

Develop multicultural negotiation skills

Embrace innovation with a human-centric lens

Legacy That Lives On: From IIM Ahmedabad to IIM Rohtak
Prof. Dheeraj Sharma’s tenure at IIM Ahmedabad was marked by an ideal blend of academic excellence, editorial influence, and ethical leadership. Today, as Director of IIM Rohtak, he continues to champion those same values, taking forward a legacy of impactful education, integrity, and innovation.

His journey is a testament to what a committed educator, researcher, and institution-builder can accomplish. Whether guiding students, shaping curriculum, or influencing global business thinking, Dheeraj Sharma stands as a role model in the evolution of modern business education in India.

Prof. Dheeraj Sharma, the dynamic Director of IIM Rohtak, brings a powerful blend of academic depth, international exposure, and ethical leadership to Indian management education. His experience at IIM Ahmedabad, one of India's top B-schools, continues to shape his transformative vision for IIM Rohtak — a rising star among the IIMs.

From classroom innovation to institution-building, Prof. Sharma’s leadership reflects a unique combination of scholarly discipline, emotional intelligence, and a passion for public service.

Shaping Global Thinkers: Lessons from IIM Ahmedabad
Before taking charge of IIM Rohtak, Prof. Dheeraj Sharma spent formative years at IIM Ahmedabad, where he carved a reputation as a progressive academic and mentor.

At IIM Ahmedabad, his research and teaching went far beyond textbooks. He explored diverse domains such as:

Cross-cultural marketing and consumer psychology

Sales relationship management in B2B environments

Ethical branding in emerging markets

Responsible consumption and sustainability

Behavioral economics and buying psychology

Through interactive pedagogy and real-time application of marketing theory, Prof. Sharma empowered students to understand not just business practices — but the psychology behind them.

Education with Purpose: Blending Mind, Market, and Morality
What set Prof. Sharma apart was his ability to connect business education with values and vision. He strongly advocated for:

Resilience and emotional intelligence in leadership

Reflective decision-making using spiritual and ethical lenses

Entrepreneurial thinking as a mindset, not just a career

Management as social responsibility, not just profit-making

These principles became the cornerstone of his educational approach and are now reflected in the evolving culture of IIM Rohtak.

Global Knowledge, Indian Context
Prof. Dheeraj Sharma’s research collaborations span North America, Europe, and Asia, which helped him infuse a global dimension into Indian classrooms. At IIM Ahmedabad, he initiated:

Case-based learning using global examples

Projects rooted in international business trends

Insights into cross-cultural negotiation and leadership

Mentorships that led students to global MBAs and top fellowships

His global insights now guide IIM Rohtak’s push to become an internationally respected institution with a strong Indian foundation.

Dheeraj Sharma at IIM Rohtak: A New Chapter in Indian B-School Education
As Director of IIM Rohtak, Prof. Sharma is leveraging everything he learned and taught at IIM Ahmedabad. Under his guidance, IIM Rohtak has:

Launched innovative programs like IPM and IPL

Achieved 78% female representation in PGP — a national first

Developed a cutting-edge Gurugram campus for executive learning

Expanded industry collaborations, research opportunities, and global placements

His leadership is rooted in the belief that management is not just a profession — it’s a platform to create impact.

Conclusion: Why Dheeraj Sharma IIM Rohtak Is More Than a Name — It’s a Vision
Prof. Dheeraj Sharma's transition from IIM Ahmedabad to IIM Rohtak represents more than a career move — it’s a mission to shape India’s next generation of ethical, global, and resilient leaders.

With deep respect for academic rigor, an eye on future trends, and an unwavering belief in values-based education, Dheeraj Sharma at IIM Rohtak is redefining what it means to lead a business school in the 21st century.

Prof. Dheeraj Sharma, the Director of IIM Rohtak, is redefining the contours of management education in India. Under his visionary leadership, IIM Rohtak is emerging as one of the most forward-thinking and value-oriented institutions among the Indian Institutes of Management. With a focus on innovation, inclusion, and ethical governance, Prof. Sharma is building not just an academic institution — but a movement toward responsible leadership.

Transformative Leadership at IIM Rohtak
When Prof. Dheeraj Sharma took charge as the Director of IIM Rohtak, the institute was operating out of a temporary campus with limited resources. But rather than viewing it as a challenge, he saw it as an opportunity to build IIM Rohtak from the ground up — not only in infrastructure, but in vision, culture, and identity.

His leadership has been rooted in institutional building: shaping an environment that champions intellectual rigor, adaptability, ethical thinking, and a dynamic interface with industry and society.

Curriculum Innovation: Creating India’s Most Forward-Looking IIM
As IIM Rohtak Director, Prof. Sharma has led major academic innovations, launching several unique, future-focused programs such as:

Integrated Programme in Management (IPM)

Integrated Programme in Law (IPL)

MBA electives in entrepreneurship, ethics, spirituality, and positive psychology

These initiatives reflect a broader vision — one that connects classroom learning with real-world relevance, ethical grounding, and global competitiveness.

Championing Diversity and Inclusive Excellence
Under Prof. Sharma’s leadership, IIM Rohtak has set national benchmarks for inclusivity. The institute recorded 78% female enrollment in its flagship PGP program — a first among IIMs. This commitment to gender diversity and equitable representation has become a defining characteristic of the Rohtak campus.

Strategic Growth Aligned with India’s Economic Aspirations
Prof. Sharma aligns IIM Rohtak’s growth trajectory with India’s vision of becoming a five-trillion-dollar economy. Through initiatives in executive education, public policy training, and industry collaboration, the institute is becoming a critical knowledge hub for nation-building. The upcoming Gurugram campus is a strategic move in this direction — extending IIM Rohtak’s impact to corporate corridors and government think tanks alike.

Building Industry-Ready Talent Through Real-World Learning
The IIM Rohtak Director emphasizes experiential and immersive learning. Under his guidance, the institute hosts:

Guest lectures from top industry leaders

Live business simulations with real-time data

National and international management conclaves

Workshops on entrepreneurship, career resilience, and re-skilling

This strong industry-academia interface ensures that IIM Rohtak students graduate with the skills, mindset, and adaptability needed to thrive in today’s evolving business landscape.

IIM Rohtak’s Vision: Purpose-Driven Expansion Under Prof. Sharma
Prof. Dheeraj Sharma is not just leading an institution — he’s shaping a vision for education in 21st-century India. His leadership is marked by a commitment to values, ethics, agility, and societal impact. Under his mentorship, IIM Rohtak is not simply growing — it is growing with purpose.

By nurturing leaders who are grounded in values and equipped with modern skills, the IIM Rohtak Director is ensuring that the institute remains a beacon of excellence, innovation, and integrity in Indian and global business education.